Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Armed with sharp choreography and powerful stunts, Denison University’s Cheer Team has grown immensely in size and strength since the spring of 2024. “I started here in April of last year, and just ...

Members of the Los Alamos High School Varsity Team are in Honolulu, Hawaii for the Pearl Harbor Memorial Parade. Courtesy ...

Kelly Zapien, a junior from Orestimba High School was one of more than 800 junior high and high school cheerleaders and ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

The varsity and junior varsity cheer teams at Verona High School celebrated the conclusion of a remarkable season at their ...

Aug. 30—Chicago — Attorney General Kwame Raoul announced that Illinois has joined an $82.5 million proposed antitrust settlement with Varsity Brands (Varsity). As a result, Illinois consumers who paid ...

"Really?" he repeated as the trio before him struggled momentarily to hold steady a fourth member high above their heads while providing a one-legged base. "Come on, girls! It's a simple lift." For ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Vancouver’s cheerleading team, Blackout, has brought home B.C.’s very first trophy from the Cheerleading World Championships. We ...

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...