Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

The ultimate goal of VR technology is to transport you to another place without the need to leave your living room. Companies like Meta, Microsoft, and others have invested billions into making ...

Mount your headsets and get ready. Virtual reality (VR) is fast-tracking its way to possibly reinventing the way travel is marketed and sold. The highly engaging, interactive VR environments that are ...

Which VR headset is best? Trying to find the best virtual reality headset can be intimidating, especially if you’re new to virtual reality systems. However, today’s VR technology is a lot more ...

After changing its name and going all-in on virtual reality, Meta is scaling back its metaverse operations. But that could be ...

The U.S. Ski and Snowboard team used virtual reality to train for Pyeongchang. — -- When U.S. Olympic Alpine ski racer Laurenne Ross wanted to get a sense of the unknown terrain she will face on ...

TL;DR: Meta unveils prototype VR headsets at SIGGRAPH 2025, featuring the hyperrealistic Tiramisu with a 3.6X higher resolution than the Quest 3 and 1,400-nit brightness, and the Boba 3 headset ...

How can virtual reality (VR) be personalized for individuals with limited mobility or physical disabilities? This is what a recent study presented at the CHI conference on Human Factors in Computing ...