Service area pages are website landing pages that promote the locations to which a business travels to serve its customers. They are sometimes also known as “city landing pages.” When properly ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

LeadPages, a Minneapolis company started less than a year ago, has received a $5 million Series A investment from the Foundry Group. Arthur Ventures also participated in the round. The funding will ...

In this era of online marketing, a landing page is not a luxury, it's a necessity. In most cases, the difference between closing a sale and having a consumer choose a competitor can be chalked up to ...

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...

Think of them as a focal point in your audience’s journey to do what you want them to do. Each landing page is tailored to both market and sell visitors on taking the action you want them to, whether ...

What's the difference between a microsite and a landing page? Are they synonymous terms, or do they serve different purposes? We asked the experts. If you want to market an individual product, service ...

The following excerpt is from Perry Marshall’s book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes Perry Marshall and lead generation expert Talor Zamir ...

We list the best landing page creators, to make it simple and easy to create and customize an online sales page to better advertise your business. This is important, because if you want to reduce your ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...