The billboard, on Interstate 85 near the exit for Duke University, shows the Duke Blue Devil raising its hands, knuckles together and thumbs out. It’s an iconic gesture in the university’s hometown.

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. A study recently published in the journal Journal of Marketing ...

Hand movements are often treated as a nervous tic to be suppressed, but a growing body of research suggests they are one of the most powerful tools a speaker has. Across lab experiments, large-scale ...

Beyond slang and fashion, it turns out even the simplest hand gestures can betray your generational allegiance. A viral trend, particularly prominent on TikTok, has brought to light distinct ...