Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular ...

Hint: It involves better targeting Ads already follow you wherever you go. They’re on your TV, your phone, your train ...

ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from ...

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Google DeepMind CEO Demis Hassabis says the tech giant isn't pressuring him to insert ads into the AI chatbot experience.

Google is looking to avoid a damaging breakup. Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a ...

The U.S. government's remedies trial in the Google antitrust case regarding its advertising tech is scheduled to begin on Sept. 22, according to civil hearing minutes released Friday. Last month, U.S.

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ...