What are you wearing? If it's golf apparel, there's a decent chance it has a logo on it. A course crest on the chest. A name stitched on the sleeve. A quiet signal to anyone who knows how to read it.

This article is part of "The Business of Sports," a series on the teams, leagues, and brands turning competition into big business. We're in the midst of a golf renaissance in the United States.

Grill Room’s best images from Round 3 of the 2014 PGA Championship at Valhalla Golf Club in Louisville, Kentucky. Golf Channel today unveiled a new logo for the network, reflecting its ever-evolving ...

AUGUSTA, Ga. — The Masters will never be cheugy. It may be a crime of fashion to be overdone, outdated or, gasp, dressed in millenial-core for 51 weeks a year. But for this week, at Augusta National ...