Drawing incorrect conclusions, based on ill-conceived heuristics, can lead to bad decision making. This is cognitive bias. Researchers have identified an enormous range of cognitive biases that can ...

Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

Behavioral finance is the study of how psychology affects investor behavior and financial markets. The study of behavioral finance relies on the assumption that investors and other financial ...

Behavioral finance, a field that blends psychology with economic decision-making, provides profound insights into the complexities of human behavior in the financial realm. I have been interested in ...

The NFL Draft and securities markets both provide researchers with huge amounts of data for analyzing “judgement under uncertainty” and “decision under risk.” Research leads to understanding how NFL ...

Imagine walking into a doctor’s office, and instead of asking about your symptoms, the doctor hands you a generic prescription that “works for most people.” You’d be concerned—and rightfully so. Yet ...

The purpose of the wealth management industry is to increase the value of your portfolio. Add a new focus to the industry's mission: your head. Processing Content How an investor thinks and feels — ...

Behavioral biases can get in the way of investors' strategies. But financial advisors who understand the psychology behind how people make decisions can help clients identify the emotions that shape ...

Fama is captain of Team Efficient Markets and Thaler is captain of Team Behavioral Finance. Each represents conflicting academic market philosophies that have been warring for years. Market efficiency ...

Women face particular challenges when it comes to navigating the world of financial planning and investing with confidence, whether caused by behaviors more common to them or the way the wealth ...