Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Salary negotiations can feel like a tricky game where the right strategy can make all the difference. But what if there was a way to use science to boost your chances? Behavioral economics combines ...

Buying a home is a high-stakes game, often with hundreds of thousands of dollars on the line. Making a wrong decision can lead to foreclosure and bankruptcy; making the right decision can generate ...

The latest readings on consumer sentiment are sounding alarms across the financial world. While hard data on the economy can be negative, only when consumer optimism drops do we see a decrease in ...

It is a bit difficult to say what criteria should be used to judge the success or failure of a research initiative on the scale of merging psychology and economics. Two reasonable criteria, at least ...

For the last few decades, behavioral economics has endeavored to identify the biases that impact our choices, as well as the “nudges” to help improve our decision-making and behavior. As those ...